Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let's talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

Our Ecosystem Marketers have a deep understanding of our Business Partners: how they go to market, what they value in a partner, and what their priority offerings are. Much of the Partner Ecosystem's success will hinge on our ability to drive incremental business through the newly recruited Business Partners and activating our current partners through our focus products.

To enable this success, the Ecosystem Marketing team ensures holistic views of the partner journey are identified and analyzed so we understand the entirety of a Partner's experience with IBM. Identifying and acting on the marketing journey performance informs decisions, improves Partner experience, and accelerates business growth. The Global Ecosystem Marketer, Demand & Analytics team member will be a part of the xEcosystem Strategic Priorities Squad and focus on tracking the marketing funnel and providing valuable insights to optimize marketing demand activities.

The responsibilities of this mission will be to:

1. Partner with the Digital and Demand Marketing teams to review and optimize the Business Partner marketing journey

2. Track responses, interest, and performance from our marketing campaigns

3. Create and maintain reporting scorecards for the Ecosystem Marketing squad

4. Derive Insights and communicate on results to stakeholders and extended teams

5. This role requires a self starter with the ability to collaborate cross functionally while partnering with the other members of the Ecosystem Marketing and Geography teams

6. This is a Hybrid role, attendance to the office will be required only 3 times per week

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Required Technical and Professional Expertise

• 2 years working across marketing functions

• Proficient in analytics and data analysis

• Ability to derive insights from data and make data driven decisions

• Relentless commitment to collaboration

Preferred Technical and Professional Expertise

• Experience with marketing demand and/or analytics functions

• Experimentation- working quickly to pilot and fail fast mindset

• Highly collaborative to bridge communication gaps

#LI-Hybrid

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.